About WLC

How We Work

Have you ever felt unsure about which charm to add to your bracelet or purchase for your charm collection? Or perhaps you've experienced the frustration of buying a charm only to discover it wasn't the right fit for your needs? I certainly have, and that's precisely why I launched Who Loves Charms.

The mission of Who Loves Charms is straightforward: to produce the finest reviews of charm bracelet accessories online and worldwide.

We think the top charm reviews come from fair, independent testing of every product. Our ratings, experiments, and expert advice guide you in choosing the perfect charms for your needs, budget, and interests.

We call our work "Reviews You Can Trust" because we're dedicated to providing impartial, objective evaluations through thorough hands-on testing.

Here's our approach:

1. We handpick the leading products in each category.

2. We purchase all products at retail prices, ensuring complete objectivity and independence in our ratings. We refrain from accepting free evaluation units or paid endorsements from manufacturers.

3. Our expert testing teams rigorously assess the top products through detailed side-by-side testing, both in controlled environments and real-world scenarios, evaluating performance, ease of use, and reliability.

4. We rank the products, providing clear explanations and awards for the best performers.

Once our testing is complete, we keep many products for future reference.

Who Loves Charms is a free service powered entirely by our readers. We meticulously select and review products with objectivity and independence. Our revenue is generated solely through affiliate links – we earn a commission when you click on our recommended products and make a purchase, which helps fund our testing efforts.

When you click on a retailer's link on our site and make a purchase, the retailer contributes a portion of the sale to support our site. This doesn't incur any additional cost to you and is a straightforward way to assist us in continuing our charm reviews and recommendations. We appreciate your support of our work!

Independent Product Selection

We begin our reviews by choosing products. We go through hundreds of options to find the best ones in each category. After that, we buy the top charm candidates and test them ourselves to compare them thoroughly.

Categories of Products

We provide scores for each product compared to others in its category, highlighting overall performance and key attributes. This enables you to choose the one that aligns best with your specific requirements.

Collector's Buy: This accolade is reserved for products we deem outstanding overall. You can discover why we've chosen them by delving into our comprehensive reviews.

(if theres not budget)

Charming Choice: Recognizing quality products that offer excellent value, our Collector's Buy award showcases items that provide the most bang for your buck.

(for average spend)

Crowned Pick: Presented to products that excel in particular applications, our Crowned Pick award comes with detailed explanations of why and how they stand out.

(the best choice no matter price)

Creating Honest Test-based Reviews

Our review process involves significantly more effort compared to typical online charm reviews. However, we firmly believe that thorough testing and objective comparison of competing products are essential for providing the best charm reviews. When we read reviews, we seek more than just subjective opinions; we desire comprehensive insights into how a product performs relative to others in its category and why certain products may outshine the rest.

If you value our dedication to unbiased, independent testing, please spread the word about Who Loves Charms to your friends. Your support will enable us to expand and sustain our free service.